Farmers are business people, alchemists, scientists, economists, and stewards of the land. But sometimes they need help with that most basic and necessary of skills: marketing. Last week I sat in on a Cornell Agriculture extension seminar on the power of storytelling.
Herewith a modest partial list of ways for farmers to craft a story around their products, personalities, and people more effectively, especially at farmers markets.
- Create a Narrative. The story should be real and worth repeating: How you got into raising sheep when a farmer left a flock on your pasture and never came back to reclaim them. (That one’s true.) Weave in details that create an image. People want—desperately need—the connection with the farm and an honest day’s work…
[Friend of the farmer]